Most important rules for improving website performance
Optimizing the SEO of the websites means working on it technically to improve the performance of the content, and the performance of the site, and build real links between your site and other sites.
All of these methods fall under the white hat strategies, as they represent the basic rules that must be followed, as they help customers trust the site and thus increase the visibility of the site in search engine results.
Crawling and Indexing Pages
Google's algorithms index the content of your site through your URLs, by crawling and indexing your information and providing it to the user if requested by Googlebot.
Crawling is on new, updated pages to be added to the site's indexing, and it searches every page you crawl to store all that information and where it is.
Also, through the Coverage page in the Google search console, you can track problems or errors that may cause google not to index your site, as well as those pages that have problems and do not appear in search engine results.
Sitemaps also help crawl and index the content on a site. Sitemaps are also used to provide information about pages, videos, and other files on a site and to show the relationship between them.
Therefore, you may need to index the site in the following cases:
- If your site is very large, i.e. over 500 pages, large sites often need to be indexed so that the crawler does not miss any of the site pages.
- You have pages that are not well connected to each other or your site contains a lot of orphaned content pages.
- Your site is new or if you use a few external links, good external links help to make your site better and easier.
- When your site contains a lot of interactive multimedia content such as images or videos.
The site consists of various topics that are related to each other, so the structure of the site refers to the organization of the content on the site in a way that is easy for the browser or the visitor to deal with.
The site architecture deals with how we group, link, and present content to a visitor.
A well-structured site makes it easier for users to navigate and also helps Google better index the site's URLs.
Categories & Tags and internal links help to better organize and structure the site.
Imagine that you own a site that talks about cars and you write an article about cars every day. By the end of the year, you will have 365 articles and no one will be able to find the appropriate content that they are looking for.
But if you break them down into Security, Motor, Maintenance, etc., this will make it easier for the user to find the information they are looking for and will also help Google understand and track the URLs of your site.
Therefore, the better you organize your site, the easier it will be for the crawler to find and index the data on your site. Also, attention to the structure of the site helps to give a better User Experience.
Since 2010, Google has added site speed to the ranking of results in search engines. Paying attention to site speed is important to search engines and is also important to the user experience.
The better the user experience, the greater the possibility of converting a visitor to a customer for you, i.e. increase in the conversion rate. and the slower the site, the more likely the user will close the site and avoid it in the future.
Therefore, you must follow up with the website designer and work to improve its performance on an ongoing basis, and among the most important points that may lead to the slowness of the site, are:
- Writing the code the wrong way.
- Adding big resolution, heavy images: that is, the image file space is very large, for example, adding only one or two images in each article and the space of each image is large (for example, 2 to 3 MB), so the speed of the site will decrease with time and the site will be slower.
- Adding many social media tools on all pages.
You can also measure the site's speed by measuring the loading, interaction, and visual stability of the page through the Page Speed Insights tool or the GT Metrix and working to improve it continuously.
It should also be noted that site speed is one of the main web indicator points that Google relies on to measure the page experience of users and thus the site's ranking in search engine results.
More than 60% of search engine users browse through mobile phones, that is, through different screen sizes.
Therefore, your site must be responsive to different screen sizes, i.e. it changes and reacts to the change in the screen size used in terms of the general design of the site, the format of a speech, images, etc.
Your site's responsiveness can also be tested with Google's "Mobile-Friendly Test" or any other tool.