What is email marketing?
Email marketing is a branch of internet marketing which is a branch of digital marketing or online marketing which is a branch of marketing.
In short, Email marketing is the use of email to promote your products or services. But this is not the only use of it, you can use email also to promote relationships with current customers, you can use email to follow up with your leads or subscribers by sending them newsletters and promotions
Email is considered as a direct form of marketing, so it's direct, it's professional, it's efficient, and with beautiful editors tools nowadays the designs are beautiful and responsive and yet time-saving.
Well, Today's marketers want and need to less and get more, because what's in the box for you when you finish building your email list? for a specialized email marketer, he/she needs to connect with the audience, take care of email designs and content, care for personalization, and segmentation. all of this takes a long time.
Why your business needs email marketing?
here are a couple of reasons why your business and almost every business needs this:
a lot of marketing pop for a while but then vanish or gets low, while some consider email as an outdated tool for marketing yet it is a long-lasting tool since the invention of the internet about 3 decades ago. one of the main reasons for this is that email is the professional way to contact nowadays, and the number of email accounts is increasing day by day.
There were more than 3.8 Billion email users during 2018, according to LifeWire. that means over half of the planet uses email right now. and Statistics expect that numbers will reach 4.2 Billion by the end of 2022
2- High conversion rates
Conversions driven are much more trackable. most marketers are laser-focused on driving conversions, regardless of whether they do so in the form of leads, sales, memberships, or a metric unique to your business strategy, the ultimate goal for marketers is to turn leads into customers.
and when it comes to conversions, there isn't a more powerful channel than email
3- Very high ROI
Let’s start with an enthusiastic statistic: for every $1 spent, you get an estimated return of approximately $40. compared to other channels, no channel can give such a high return on investment
this image from Niel Patel shows, the general ROI from email marketing is significant