Black Hat SEO
Black hat SEO strategies are the opposite strategy of white hat, and by following them, your site will not appear and will be removed from search results.
As with each new policy of manipulation that is discovered, Google releases a new update that removes those sites from search engine results, because, in the end, the engine's target is the user or searcher.
This strategy boils down to doing everything that is indirect to deceive the engine and users to increase visitors to the site or "Traffic", starting from disregarding search engine guidelines and relying on roundabout methods to quick and direct results.
Not following search engine guidelines
Violation of the instructions set by the search engines makes these sites on the list of unwanted sites, which is called "webspam" to differentiate them from "email spam".
An example of violating devious guidelines or policies is buying links from websites or pages to increase traffic to your site. These links are called "Link Schemes".
This method is the opposite of making contracts with other sites that provide content close to your content but are not competitive. This method is called "link building", and through it, you provide complete content that is useful to the customer and indicates the content provided by your site.
But you must be careful when making the "link building" because when you increase it in an exaggerated way, or when the search engine doubts it, or when you rely on sites originally "Webspam", the engine may treat you as an undesirable site in the same way.
Likewise, "Keyword Stuffing" means using the search word or the keyword of the article extensively and out of context, writing words in a line that is difficult for the reader to see, writing them in the same color as the background, or repeating the word unnecessarily.
Relying on manipulative methods
Manipulation methods are many, but they are quickly revealed, so those methods should be avoided completely, including providing copied or inappropriate content for the nature of the site, stealing user data, or other indirect or manipulative methods.
Simply are those ways that deceive Google and tell them that this site provides strong content and the truth is not and that its content is duplicated, copied, incomplete, or has no essential relationship with the site or deceptive content.
Not to mention the possibility of complaining from other sites to your site when they know that you have stolen their content, especially images, and users can also file a complaint if they encounter problems with your site.
As well as attempting to steal user data to use it for commercial purposes, since the end of February 2022, the security of the site "HTTPS" has become an algorithm displaying results.
So your site should not use any manipulative methods, whether direct or indirect.
Work on fast and direct results
As we have explained, black hat methods are deceptive methods that rely on deception, so they should be completely avoided, and most of these methods bring quick results for the appearance of the site in search engines.
Therefore, all indirect and roundabout methods should be avoided, because the development of the algorithms of the different search engines has made it easier to identify those sites that follow these policies and prevent their appearance.
The most common mistakes to avoid
When looking for ways to increase the number of visitors to your site quickly, we find that there are many ideas or ways that may make your site unwanted.
Some of these methods were used a lot in the old days because they came with good results before the recent and continuous updates from the search engine to detect those methods to avoid in the search results.
Therefore, you should be careful of these points so as not to cause your site to be closed or for a user to report you, which may cause your site to be placed with unwanted sites and be closed.
Also, do not work with black and white hat policies, because despite the strength of your site and the power of using the right policies and their long-term effectiveness, when you use the wrong policies your site will be classified as "Webspam".
Keyword stuffing is the use of the article's keyword a lot, whether inside or outside the context, directly and indirectly.
Such as using it before the start of a particular paragraph and repeating it at the beginning of each paragraph without its relation to the content, so keyword stuffing may make your site "Webspam".
So if you are using this method you should stop using it now.
Good content is not easily written and presented, so it is no wonder that good content is one of the most essential algorithms for a search engine in displaying results.
One of the policies that are considered a black hat is to provide the same content on the site with a small part of its title change or to provide the same content again with small changes without adding good content to it.
Therefore, it must be taken into account that the content is not duplicated, of poor quality, or provides false or incorrect information.
Hiding the text is placing certain content on the page with the reader or user not being able to read it but the search engine reading it, which means deceiving the engine.
Attempts to hide text in writing specific content include the use of highly searched words in a font with the same background color, zero sizes, or behind an image.
Any of these attempts should be avoided because search algorithms are getting smarter and more accurate in detecting these methods.
Use of Paid/Manipulative Links
The links your site gets must be 'earned', based on trust between the site giving you that link and your site.
There is a difference between "Link Scheme" or buying links or using them incorrectly and "Link Building" or building a strong relationship between your site and another site, as it depends on the exchange of links between a site and this other site.
One of the tools that help to know the strength of the other site is "Moz" and its tool can be downloaded from the "MozBar - Chrome Web Store".
Moz helps to know the "Spam Score" or "Webspam" of the site you want to build a relationship with, so you should check the policies of other sites so that this does not make you a spam site.
You must not have an excessive number of links or automatic link building that forces the user to enter your site, nor should you use any misleading directives or links.
Use negative SEO
Negative SEO is not one of the popular methods, but it is the most unethical one, where someone uses black hat strategies, but with a competitor's site in order to affect its ranking in search results.
Although not very well known, the development of Google's search algorithms is working to identify and ignore these attacks on sites.
Therefore, links to your site should be reviewed on an ongoing basis through the Moz tool or through the SEMrush Backlink Audit tool.
If you are exposed to any of these malicious policies, you can report spam, paid links, or malware through the "Google Spam Report".
The difference between white and black hats is the policy you have to deliver your content to users, always keep track of developments and avoid wrong policies.
You must observe the guidelines of the search engine and pay attention to providing good and real content to the researcher and focus on it because good content is the best and fastest way to rank in search results.
And of course, avoid any manipulative or misleading methods and do not follow any unethical policy, because the matter will be revealed in the end and this will lead to the imposition of penalties on your site as well as not showing it in the search results.
And if your site is new to the competition, you should avoid fast and misleading roads as they will not benefit your site but on the contrary as they often harm it.